Whether you know it or not, you have at some point witnessed a direct response television advertisement. You likely have no idea what that term means, but the odds that you have managed to have never seen a direct response television advertisement are slim to none. DRTV ads often feature a dynamic spokesperson or pitchman. The entire purpose of the commercial is to attempt to convince viewers to buy the product in question. It is called a direct response television ad because the focus of the ad is on urging viewers to respond to the advertisement immediately—usually by calling a particular phone number to purchase the product. These advertisements are very effective, that is why they are so incredibly popular.

Luke Dreyer is an accomplished businessman who has figured out the secrets to the DRTV industry. He is also the COO of Spotlauncher, one of the most well-regarded direct response television advertising companies in existence. The company is based in Tampa, Florida—considered by some to be the “Hollywood of DRTV”. Dreyer has a record of success, several of the companies he founded went on to experience success on a national level. His innovative spirit has become infectious at Spotlauncher and contributed to its overall success in recent years.

If you have eyeballs, the ability to process images, and have ever watched television after midnight, you have more than likely witnessed a direct response television advertisement. If you do not understand what “direct response television advertisement” means don’t be alarmed, you aren’t alone in that regard. The infamous ShamWow commercials, featuring pitch-man Vince Shlomi, are the perfect example of direct response television advertisements. This type of advertising, in which the pitchman asks you to respond directly to the ad, is exemplary of the DRTV method. They usually want you to call an 800 number or go to a website in order to buy their product, which is only available for a limited amount of time and cannot be found in stores. This advertising strategy seems pretty basic, but the fact that you have heard of the ShamWow proves how effective it really is.

Luke Dreyer is one of the most well-known and respected professionals in the DRTV industry. He is known as a skilled innovator and wields a good deal of influence in the industry because of that. Mr. Dreyer is an extremely accomplished businessman with an impressive resume to prove it. His long history with sales and marketing helps him to understand the changing industry of direct response television advertisements.

Additional Resources
Luke Dreyer :: Article on 800review.com
Luke Dreyer :: Listed on Betaflow.com
Luke Dreyer :: Information on Incprofile.com
Luke Dreyer :: Article on Review-inc.com
Luke Dreyer :: Facts on Tvbubble.com