Luke Dreyer – Figured Out The Secrets To The DRTV Industry

Posted by - Admin / May 10th, 2010

Whether you know it or not, you have at some point witnessed a direct response television advertisement. You likely have no idea what that term means, but the odds that you have managed to have never seen a direct response television advertisement are slim to none. DRTV ads often feature a dynamic spokesperson or pitchman. The entire purpose of the commercial is to attempt to convince viewers to buy the product in question. It is called a direct response television ad because the focus of the ad is on urging viewers to respond to the advertisement immediately—usually by calling a particular phone number to purchase the product. These advertisements are very effective, that is why they are so incredibly popular.

Luke Dreyer is an accomplished businessman who has figured out the secrets to the DRTV industry. He is also the COO of Spotlauncher, one of the most well-regarded direct response television advertising companies in existence. The company is based in Tampa, Florida—considered by some to be the “Hollywood of DRTV”. Dreyer has a record of success, several of the companies he founded went on to experience success on a national level. His innovative spirit has become infectious at Spotlauncher and contributed to its overall success in recent years.