Luke Dreyer – Most Well-Known And Respected Professionals

Posted by - Admin / April 15th, 2010

If you have eyeballs, the ability to process images, and have ever watched television after midnight, you have more than likely witnessed a direct response television advertisement. If you do not understand what “direct response television advertisement” means don’t be alarmed, you aren’t alone in that regard. The infamous ShamWow commercials, featuring pitch-man Vince Shlomi, are the perfect example of direct response television advertisements. This type of advertising, in which the pitchman asks you to respond directly to the ad, is exemplary of the DRTV method. They usually want you to call an 800 number or go to a website in order to buy their product, which is only available for a limited amount of time and cannot be found in stores. This advertising strategy seems pretty basic, but the fact that you have heard of the ShamWow proves how effective it really is.

Luke Dreyer is one of the most well-known and respected professionals in the DRTV industry. He is known as a skilled innovator and wields a good deal of influence in the industry because of that. Mr. Dreyer is an extremely accomplished businessman with an impressive resume to prove it. His long history with sales and marketing helps him to understand the changing industry of direct response television advertisements.

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